Nov 29 2007
straight-forward advertising
I appreciate straight-forward advertising. So many ads try to confuse me. They don’t say that drinking Captain Morgan will make me young and snide and clever, they just show a bunch of young, snide and clever people drinking it and ask if I have “A little Captain in me.”
In contrast, consider this sign which my brother brought to my attention.

I appreciate this add, because it reminds me that there is an alternative to the gospel of Christ. I want to be careful this year at Christmas. I want to celebrate in a way that makes it clear that I believe that Christ has brought “Joy to World” and not that Christies brings “Joy to the Worldly.”
I wonder though. What would that look like? Continue Reading »